June 14, 2010

Go Rogue!

posted by Clay Yandle        1 comment          post a comment          share  

What used to be The Transcontinental at Waterfront Station has now been re-launced as Rogue Kitchen + Wetbar.

Another restaurant brought together from the minds of those who run Steamworks Brew Pub, Rogue was a project every one of our design team loved to be a part of. Sharkbite Art + Design was brought in to create branding, marketing materials, signage and develop a web presence and while we're still hard at work perfecting the many pieces that make up Vancouver's hottest new eatery, all deadlines were met for the soft opening on June 11th.

One of the coolest parts of this project for us over the next few weeks will be to help communicate their "Pay What You Think It's Worth" campaign which allows patrons to simply contribute what they believe is fair price for the food or drinks they order. A novel concept here but currently in use in some European cities, it gives people the ability to shape and contribute to the menu and will allow Rogue to make decisions based on true customer input.

We'll keep you posted...

posted by Clay Yandle        1 comment          post a comment          share