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Social Media
Staying Connected
Social media sites provide people with the ease and flexibility to share and spread information. Why wouldn't your organization want to provide an easy means for customers to share your content?
There are many social media websites available to you for connecting with current and potential customers. We can help you weigh the value of sites like Facebook, YouTube, Twitter, Yelp + TripAdvisor as well as help you setup accounts, create profiles, and guidelines for blogging, commenting and participating in these communities.
Facebook
Businesses and organizations are quickly understanding the benefits of creating pages within Facebook. Once they have gained "like" status from an individual, they not only have direct access to their personal communication stream but through easy sharing options, the possibility of reaching out to other people exponentially.
YouTube
The 2nd largest search engine in the world after Google is YouTube. If you have video content, then it should be on YouTube where it can be searched, found and linked to your site
Twitter
Probably one of the more misunderstood and multidimensional forms of social media, Twitter essentially works as a real-time search engine, where people can filter and search terms of interest. Twitter feeds can be simultaneously linked to Facebook so that posting only has to happen in once place.
Yelp
Whether your organization wants it or not, you may already have an online presence with reviews attached to it. With Yelp, people can review virtually any business and if you already have people talking about you online, it may be beneficial to get involved with your listing.
TripAdvisor
If you are in the service industry, then TripAdvisor is well worth knowing and understanding since it has the potential to drive traffic to and away from your business. Being a part of the process will ensure that people reading reviews from your listing will get both sides of the discussion.