You're brilliant and amazing and the wisdom you possess must be shared!
The challenge is, you need to maximize your marketing time for other equally important tasks or, as in my case, you've got this reputation as being a lazy sod and again can't find the strength to post in more than one place. To-MAY-toes, To-MAW-toes... let's not banter over the "why", let's just get to the "how"!
There are several ways to set up auto-posting between social networks. Both Facebook and Twitter now have options to auto-post tweets/status updates to each other, and its just a case of flicking the right switches.
Whether you connect Twitter to post on Facebook or Facebook to post to Twitter is up to you, it really depends on which network you prefer (or is less of a time drain for you) to be on.
2. Click the "link to Twitter" button (as shown above)
If you have been posting as your business page you will get a message saying “To access this page, you’ll need to switch from using Facebook as your page to using Facebook as yourself.” So click to go back to using FB as your name. You can set up some options later (as outlined below in point #7) so only your page will be linked to Twitter and not your personal profile updates)
3. Click “link my profile to twitter” and authorize FB to use Twitter by entering your log in details.
4. Un-check all of the boxes next to your name and click "save changes".
5. Click the button "Link to Twitter" next to the page you want to connect.
6. You will have to authorize Twitter again but you shouldn’t need to re-enter your details as you are already logged in.
7. You will now have another series of check boxes to tell Facebook which types of content you want to auto-post. Its up to you, but the minimum you want to include is status updates (I leave all the boxes checked to share all content) – hit save changes.
8. Return to using Facebook as your page. You can do this by clicking the little down arrow at the top right of the screen next to "home" you will see an option to "use Facebook as …". Click the button next to your page and you will now be posting to FB as your business page.
Anything you post as your page will only be visible on Facebook to those who have liked your page and anything you post in this mode will now automatically post to your Twitter stream until you disable the service.
And that is that.
A note about content – Twitter only allows 140 characters per post – Facebook allows considerably more (up to 60,000 characters at the time of writing). Luckily though, if you post something larger than 140 characters to Facebook, Twitter will abbreviate it and link back to the full post on FB.
Ensure you start your posts with something relevant to the main content so that your Twitter followers are enticed to click the link over to Facebook to read more.
What better way to gauge the sentiment of the US electorate than to watch their consumption habits leading up to the big day!
With the US election now hours away from the first polls closing, we can now safely turn away from the regular election analytics and focus on the only true barometer for predicting results: the Presidential Chia Head sales results.
According to Chia's official site, the results show Obama winning with 62.9% of sales compared to Romney's 36.3%. The life-like Romney Chia Head has spiked in sales, moving up 7 percentage points from last month's figures.
Chia's president and founder, Joe Pedott, has both figure-heads growing on his desk and says that the Obama one is showing some patchy growth, while Mitt's full head of hair is flourishing.
The company has been running a commercial featuring the race since September 17th:
But that's not where the brand comparisons end...
According to Spirit Halloween, the largest seasonal Halloween retailer in the US, Obama masks have been outselling Romney's by a 60 percent to 40 percent margin. The 1,000-store chain even has its own "presidential index," which uses nationwide sales of candidates' masks to predict the outcome of the most important U.S. election every four years.
As unscientific as the methodology may be, Spirit Halloween has accurately predicted the election winner by charting national mask sales since it started keeping track in 1996.
According to spa and beauty brand Bliss, their scented body lotion "Obama Orange" is garnering 54% of the vote compared to "Mint-Romney" trailing at 46%.
Cincinnati's Busken Bakery has been selling Presidential cookies since 1984. Owner Dan Busken recently told CNN that the results match the electoral vote count within 2%.
According to California Tortilla's 2012 Presidential Burrito Bowl campaign (yuck on so many levels), they let customers vote with their tastebuds, but these results could be the least scientific of the bunch, as we're guessing any sane person would choose a Chicken Teriyaki Luau Bowl over a Mexican Mitt-loaf on any given day.
If you've ever laid eyes on a kid whipping through a webpage on an iPad, then you're probably very aware of how fluid the web experience is through the eyes of a 9-year old in cyberspace; even the most static content is set in motion as the web-savy mind searches and digests content at the flick of a finger. I'm also pretty sure there's not a mouse in production today that doesn't have a scroll wheel built into it.
So why then, are there still people asking us to design everything "above the fold"?
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What is "Above the Fold"?
The term "above the fold" is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper. Most papers are delivered and displayed to customers folded up, meaning that only the top half of the front page is visible. Thus, an item that is "above the fold" may be one that the editors feel will entice people to buy the paper. Alternatively, it reflects a decision, on the part of the editors, that the article is one of the day's most important. By extension, the space above the fold is also preferred by advertisers, since it is the most prominent and visible even when the newspaper is on stands.
In the days before scrolling web pages were the norm, this same concept was applied to the layout of a site, and designers needed to be aware of the most common screen resolutions and how best to keep content visible while still maintaining branding and design considerations - all "above the fold". Today's web usability research tells us that people don't mind scrolling vertically through pages, and it could be argued that any web exploration is done with finger and eyes in perfect harmony.
No one navigates to a site, pulls their hands back and reads hands-free.
The most basic rule of thumb is that for every site the user should be able to understand what your site is about by the information presented to them above the fold. Positioning clear communication, branding, action statements and menu options in this area is a no-brainer. If someone can't figure out what you do from the moment they land on your site, then you need to rethink your web strategy.
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Take this example from CBC Music. There is plenty of action content above the fold (stuff we use constantly!), but much of the content is accessible by a hit of the scroll wheel or a flick of two fingers. We expect our content to "roll out" and have no issue sourcing our content this way.
Or how about Apple? They know a thing or two about design, and they choose to allow scrolling below the fold without fear of shareholder rebellion.
In fact, the design convention known as the "fat footer" (designing to ensure that there is visual interest + content available at the bottom of the page) is in common use today because of the way we roll through websites. (BTW - one of our favourite examples of a fat-footer in action can be seen here at TapBots).
Research debunking the myth of "all content must exist above the fold" is starting to pop up, and a great example of this is this report available on ClickTale.com (Unfolding the Fold). In it, the researchers used their proprietary tracking software to measure the activity of 120,000 pages. Their research gives data on the vertical height of the page and the point to which a user scrolls. In the study, they found that 76% of users scrolled and that a good portion of them scrolled all the way to the bottom, despite the height of the screen. Even the longest of web pages were scrolled to the bottom.
Our favourite quote from ClickTale.com:
"Web designers and usability professionals have debated the topic of web page scrolling since 1994. At the early days of the web, most users were unfamiliar with the concept of scrolling and it was not a natural thing for them to do. As a result, web designers would design web pages so that all the important content would be "Above the fold" or even worse, squeeze the entire page into the initial screen area. This practice of "squeezing" continues today."
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The Bottom Line
The bottom line to our clients is to stop worrying about the fold. Less content above the fold may encourage more exploration below the fold.
Don’t throw your best practices out the window, but stop cramming stuff above a certain pixel point. You’re not helping anyone. Open up your designs and give your users some visual breathing room. If your content is compelling enough your users will read it to the end.
These were all created by the grand fraternity of the design community, so it's with a small degree of uncertainty that we share these on a design site, but feel like the laughs are well worth the association.
Just "Ken". We love Ken - the whole leisure suit and hair helmut and creepy distant gaze. Did Ken make it into the Rock and Roll Hall of Fame yet?
It's great when 14 year-old boys are in charge of the art direction.
Non Gracias por la horrid jumpsuit and boot combo.
Thank goodness there's someone out there with the courage to sing for this overlooked segment of the animal kingdom!
Jazz flute? Hairy chest overtop of beer belly? Bald and sweaty?
Well fellas, I think we've got an album cover for the ladies now don't we?
Who are four guys who like to pretend that the past didn't really happen like that?
Yes, trees talk too. Especially through a wooden Michael Jackson puppet.
"Warm" and "mellow" may not be the most obvious words that spring to mind.
Oh Tino... look at you...
This is really Hansen before they re-jigged their look.
I'm pretty sure I saw all four of those outfits at Value Village last Sunday
take a break from freeing Tibet - we need your help.
Companies worldwide are trying like hell to convice you that you need to carry THEIR particular plastic member card around in your wallet, and it's becoming increasingly clear that as our personal collection grows, it does so with a uniformity that gaps every country and culture. Everywhere you go in the world, the "credit card" plastic card is universally understood to exist at its chosen size.
Business cards were supposed to grow extinct in our paperless world, but the reality is that eventhough we may choose not to add them to our Rolodex any longer, they still have the necessary staying power to migrate and often find homes in our wallets.
So why then, are they sized to not co-exist in perfect harmony?
It seems an easy enough problem to solve, but if you go to any printer and ask them for a rounded corner, credit card sized business card, you'll be charged through the wazoo for such an incredible request.
Sharkbite is committed to ending this great divide and will endevour to make harmony in this critical area.